NAKADE Masaya

R/GA Tokyo K.K. Executive Creative Director

Leading a R/GA Japan’s creative vision, managing a high-profile portfolio that includes Google, Ponos, Arc’teryx, and Yanmar.

His recent work has achieved significant global recognition, with both “Cat God Helpline” for PONOS and “Fujitsu Carbon Cakes” earning numerous international awards in 2025 for their innovative blend of interactive storytelling and data-driven innovation.

A respected industry authority, Masaya’s recent jury appointments include Cannes Lions, One Show, The Andy Awards, and The Webby Awards.

Prior to R/GA, he was at AKQA London, where he led iconic global campaigns for Nike, including work for the Olympics and Nike Training Club.